/* Палитра «чистый и энергичный»: #5680E9 #84CEEB #5AB9EA #C1C8E4 #8860D0. Сайт всегда светлый. */
:root{
  color-scheme:light;
  --blue:#5680e9;--sky:#84ceeb;--sky-2:#5ab9ea;--lav:#c1c8e4;--violet:#8860d0;
  --text:#1c2350;--muted:#56608a;--line:rgba(86,128,233,.18);
  --card:rgba(255,255,255,.78);--card-solid:#fff;--soft:#eaf0fc;
  --grad:linear-gradient(120deg,#5ab9ea 0%,#5680e9 45%,#8860d0 100%);
  --grad-btn:linear-gradient(120deg,#5680e9 0%,#8860d0 100%);
  --r:24px;--r-sm:14px;
  --font:"Manrope",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Arial,sans-serif;
  --font-head:"Unbounded","Manrope",-apple-system,Arial,sans-serif;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;background:#eef3fc}
body{margin:0;color:var(--text);font:17px/1.6 var(--font);min-height:100vh;
  background:
    radial-gradient(60vw 50vw at 0% 0%,rgba(132,206,235,.55) 0%,transparent 70%),
    radial-gradient(55vw 45vw at 100% 10%,rgba(193,200,228,.75) 0%,transparent 70%),
    radial-gradient(60vw 50vw at 90% 70%,rgba(90,185,234,.28) 0%,transparent 70%),
    radial-gradient(60vw 50vw at 10% 95%,rgba(136,96,208,.22) 0%,transparent 70%),
    #eef3fc;background-attachment:fixed}
img{max-width:100%;display:block}
a{color:var(--blue)}
.wrap{max-width:1180px;margin:0 auto;padding:0 16px}
.muted{color:var(--muted)}

/* шапка */
.top{position:sticky;top:0;z-index:10;padding:12px 0}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:12px;background:rgba(255,255,255,.8);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border:1px solid rgba(255,255,255,.95);box-shadow:0 8px 30px -18px rgba(86,128,233,.5);border-radius:999px;padding:8px 8px 8px 24px;max-width:1148px}
.logo{font:600 16px/1 var(--font-head);color:var(--text);text-decoration:none;white-space:nowrap}
nav{display:flex;gap:20px;align-items:center;font-size:15px;font-weight:600}
nav a{color:var(--muted);text-decoration:none;white-space:nowrap}
nav a:hover{color:var(--blue)}
nav .nav-cta{background:var(--grad-btn);color:#fff;padding:10px 18px;border-radius:999px}
nav .nav-cta:hover{color:#fff;filter:brightness(1.08)}

/* плитки */
.bento{display:grid;gap:16px;list-style:none;padding:0;margin:0}
.tile{background:var(--card);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border:1px solid rgba(255,255,255,.95);box-shadow:0 10px 40px -24px rgba(86,128,233,.55);border-radius:var(--r);padding:28px;position:relative;overflow:hidden}
.tile-accent,.tile-dark{background:var(--grad);border-color:transparent;color:#fff;box-shadow:0 16px 40px -20px rgba(86,128,233,.8)}
.tile-soft{background:rgba(193,200,228,.35)}

/* кнопки */
.btn{display:inline-block;background:var(--grad-btn);color:#fff;text-decoration:none;font-weight:700;padding:15px 26px;border-radius:999px;font-size:16px;box-shadow:0 10px 24px -10px rgba(136,96,208,.75);transition:filter .2s,transform .2s}
.btn:hover{filter:brightness(1.08);transform:translateY(-1px)}
.btn-dark{background:#fff;color:var(--blue);box-shadow:inset 0 0 0 2px rgba(86,128,233,.35)}
.btn-dark:hover{box-shadow:inset 0 0 0 2px var(--blue)}

/* первый экран */
main{padding-top:8px}
.hero-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:24px;align-items:center;padding:48px 44px;margin-top:8px}
.pill{display:inline-block;margin:0 0 22px;padding:6px 14px;border-radius:999px;background:rgba(86,128,233,.1);color:var(--blue);font-size:13px;font-weight:700}
.hero-main h1{font:600 clamp(30px,4vw,48px)/1.12 var(--font-head);letter-spacing:-.02em;margin:0 0 24px}
.hl{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.lead{color:var(--muted);font-size:18px;margin:0}
.hero-bullets{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.hero-bullets li{position:relative;padding-left:30px;color:var(--muted);font-size:16px;line-height:1.5}
.hero-bullets li::before{content:"";position:absolute;left:0;top:4px;width:16px;height:16px;border-radius:50%;border:5px solid var(--sky-2);box-sizing:border-box}
.hero-bullets b{color:var(--text)}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin:32px 0 0}

/* круг на первом экране */
.hero-visual{position:relative;aspect-ratio:1;width:100%;max-width:440px;justify-self:center;display:grid;place-items:center}
.orbit{position:absolute;border-radius:50%}
.orbit-1{inset:0;border:3px dashed rgba(86,128,233,.55);animation:spin 60s linear infinite}
.orbit-2{inset:9%;border:10px dotted rgba(90,185,234,.55);animation:spin 90s linear infinite reverse}
.orbit-3{inset:20%;background:radial-gradient(circle at 35% 30%,#fff 0%,#c9ecfa 40%,#a9b8f0 75%,#b7a2e6 100%);box-shadow:0 30px 60px -20px rgba(86,128,233,.6),inset 0 0 40px rgba(255,255,255,.8)}
.orbit-core{position:relative;text-align:center}
.orbit-core b{display:block;font:600 clamp(34px,4vw,50px)/1 var(--font-head);background:var(--grad-btn);-webkit-background-clip:text;background-clip:text;color:transparent;letter-spacing:-.02em}
.orbit-core span{display:block;margin-top:8px;font-size:14px;font-weight:600;color:var(--muted);line-height:1.4}
@keyframes spin{to{transform:rotate(360deg)}}
@media (prefers-reduced-motion:reduce){.orbit{animation:none}}

/* заголовки секций */
.h2{font:600 clamp(24px,3vw,34px)/1.2 var(--font-head);letter-spacing:-.01em;margin:72px 0 24px}

/* оффер и финал — яркий градиент */
.offer,.final,.cta{background:var(--grad);color:#fff;border:0;box-shadow:0 20px 50px -24px rgba(86,128,233,.9)}
.offer{margin-top:16px;display:grid;grid-template-columns:1.1fr 1fr;gap:40px;padding:44px}
.offer h2,.final h2{font:600 clamp(26px,3.2vw,38px)/1.15 var(--font-head);letter-spacing:-.02em;margin:0 0 14px}
.offer-main p,.final-main p{opacity:.92;margin:0 0 24px}
.pill-light{background:rgba(255,255,255,.2);color:#fff}
.offer-list,.final-list{list-style:none;margin:0;padding:0;display:grid;gap:12px;align-content:center}
.offer-list li,.final-list li{padding:18px 20px;border-radius:var(--r-sm);background:rgba(255,255,255,.16);border:1px solid rgba(255,255,255,.3)}
.offer-list b,.final-list b{display:block;font-weight:700;margin-bottom:4px}
.offer-list span,.final-list span{font-size:15px;opacity:.9}
.offer-note{grid-column:1/-1;margin:0;font-size:13px;opacity:.8}
.offer .btn,.final .btn,.cta .btn{background:#fff;color:var(--blue);box-shadow:0 10px 24px -10px rgba(28,35,80,.4)}
.final{margin-top:72px;display:grid;grid-template-columns:1.1fr 1fr;gap:40px;padding:48px;border-radius:var(--r)}
.final-main .hero-actions{margin-top:24px}
.cta{margin:72px 0 0;padding:44px;border-radius:var(--r)}
.cta-title{font:600 clamp(24px,3vw,32px)/1.2 var(--font-head);margin:0 0 12px}
.cta p{margin:0 0 24px;max-width:40em;opacity:.92}

/* кейс со скрином */
.proof{padding:36px}
.proof-head{display:grid;grid-template-columns:1.2fr 1fr;gap:32px;align-items:center;margin-bottom:28px}
.proof h3{font:600 clamp(22px,2.6vw,30px)/1.2 var(--font-head);margin:0 0 12px;letter-spacing:-.01em}
.proof .muted{margin:0;font-size:15px}
.proof-nums{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:12px}
.proof-nums li{padding:16px;border-radius:var(--r-sm);background:var(--soft)}
.proof-nums b{display:block;font:600 26px/1.1 var(--font-head);color:var(--blue)}
.proof-nums li:nth-child(4) b{color:var(--violet)}
.proof-nums span{font-size:13px;color:var(--muted)}
.shot{border-radius:var(--r-sm);border:1px solid var(--line);overflow-x:auto;background:#fff}
.shot img{min-width:760px}

/* кейсы */
.cases3{grid-template-columns:repeat(3,1fr);align-items:start}
.case{padding:0}
.case summary{list-style:none;cursor:pointer;padding:28px}
.case summary::-webkit-details-marker{display:none}
.case-tag{margin:0 0 14px;font-size:13px;font-weight:700;color:var(--sky-2)}
.case-big{margin:0 0 10px;font:600 clamp(30px,3.4vw,40px)/1.05 var(--font-head);letter-spacing:-.02em;background:var(--grad-btn);-webkit-background-clip:text;background-clip:text;color:transparent}
.case-sub{margin:0 0 18px;color:var(--muted);font-size:15px}
.case-open{font-weight:700;font-size:15px;color:var(--blue)}
.case-open::after{content:" ↓"}
.case[open] .case-open::after{content:" ↑"}
.case-body{margin:0;padding:18px 28px 28px;font-size:15px;line-height:1.55;border-top:1px solid var(--line)}
.case-body p{margin:0 0 10px}
.case-body ul{margin:0;padding-left:18px}

/* потребности */
.needs{grid-template-columns:repeat(3,1fr);counter-reset:need}
.needs li{counter-increment:need}
.needs b,.formats h3,.report-why h3{display:block;font:600 19px/1.3 var(--font-head);margin:0 0 10px}
.needs b::before{content:counter(need);display:inline-grid;place-items:center;width:30px;height:30px;margin-right:10px;border-radius:50%;background:var(--grad-btn);color:#fff;font-size:14px;vertical-align:middle}
.needs span,.formats p{color:var(--muted);font-size:15px;line-height:1.55}

/* отчёт */
.report-grid{grid-template-columns:1fr 1fr}
.report-head{margin:0 0 16px;font-size:13px;font-weight:700;color:var(--blue);text-transform:uppercase;letter-spacing:.06em}
.report-rows{list-style:none;margin:0 0 16px;padding:0}
.report-rows li{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-bottom:1px solid var(--line)}
.report-rows span{color:var(--muted)}
.report-rows b{text-align:right}
.report-rows em{display:block;font-style:normal;font-weight:500;font-size:13px;color:var(--muted)}
.report-next{margin:0;font-size:15px}
.report-why p{margin:0 0 12px;color:var(--muted);font-size:15px}

/* калькулятор */
.calc{display:grid;grid-template-columns:1fr 1.3fr;gap:32px;padding:36px}
.calc-form{display:grid;gap:16px}
.calc label{display:grid;gap:6px;font-size:14px;font-weight:600;color:var(--muted)}
.calc select,.calc input{font:600 17px var(--font);color:var(--text);background:#fff;border:1px solid rgba(86,128,233,.3);border-radius:12px;padding:12px 14px;width:100%}
.calc select:focus,.calc input:focus{outline:2px solid var(--blue);outline-offset:1px}
.calc-out{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.calc-out div{padding:20px;border-radius:var(--r-sm);background:var(--soft);display:flex;flex-direction:column;justify-content:flex-end}
.calc-out b{font:600 clamp(26px,3vw,36px)/1.1 var(--font-head);color:var(--blue)}
.calc-out div:nth-child(3) b{color:var(--violet)}
.calc-out span{font-size:14px;color:var(--muted);margin-top:4px}
.calc-note{grid-column:1/-1;margin:0;font-size:13px;color:var(--muted)}

/* конвейер и этапы */
.conveyor,.stages{grid-template-columns:repeat(5,1fr)}
.conveyor li,.stages li{display:flex;flex-direction:column}
.conveyor i{font:600 14px/1 var(--font-head);font-style:normal;color:var(--sky-2);margin-bottom:28px}
.conveyor b,.stages b{font:600 18px/1.3 var(--font-head);margin-bottom:8px}
.conveyor span,.stages span{font-size:14px;color:var(--muted);line-height:1.5}
.stages i{margin-top:auto;padding-top:20px;font:600 15px/1 var(--font-head);font-style:normal;color:var(--blue)}
.tile-accent i,.tile-accent span,.tile-accent p{color:#fff!important;opacity:.92}

/* форматы */
.formats{grid-template-columns:repeat(3,1fr)}
.fmt-for{margin:16px 0 0;font-weight:700;font-size:14px;color:var(--blue)}
.formats-note{margin:14px 0 0;color:var(--muted);font-size:15px}

/* вопросы */
.faq{display:grid;gap:10px}
.faq details{padding:0}
.faq summary{cursor:pointer;list-style:none;padding:20px 56px 20px 24px;font-weight:700;font-size:17px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:24px;top:50%;transform:translateY(-50%);font:600 24px/1 var(--font-head);color:var(--blue)}
.faq details[open] summary::after{content:"−"}
.faq details p{margin:0;padding:0 24px 22px;color:var(--muted);font-size:16px}

/* кому подхожу */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-top:72px;padding:40px}
.fit h2{font:600 22px/1.3 var(--font-head);margin:0 0 12px}
.fit p{margin:0;color:var(--muted)}

/* статьи */
.cards{list-style:none;padding:0;margin:0;display:grid;gap:16px;grid-template-columns:repeat(auto-fill,minmax(300px,1fr))}
.card a{display:flex;flex-direction:column;height:100%;padding:28px;background:var(--card);border:1px solid rgba(255,255,255,.95);box-shadow:0 10px 40px -24px rgba(86,128,233,.55);border-radius:var(--r);color:var(--text);text-decoration:none;transition:transform .2s}
.card a:hover{transform:translateY(-2px)}
.card h2{font:600 19px/1.35 var(--font-head);margin:0 0 10px}
.card p{margin:0 0 16px;color:var(--muted);font-size:15px}
.card .meta{margin-top:auto}
.empty{color:var(--muted);padding:28px;background:var(--card);border:1px dashed rgba(86,128,233,.35);border-radius:var(--r)}
.more{margin:16px 0 0;font-weight:700}
.more a{text-decoration:none}

/* блог и статьи */
.hero{padding:56px 0 32px}
.hero .eyebrow{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);margin:0 0 12px}
.hero h1{font:600 clamp(28px,4.4vw,46px)/1.15 var(--font-head);letter-spacing:-.02em;margin:0 0 16px}
.hero p{color:var(--muted);margin:0;max-width:40em}
.post{max-width:760px;margin:24px auto 0;padding:40px;background:rgba(255,255,255,.85);border-radius:var(--r);border:1px solid rgba(255,255,255,.95)}
.meta,.crumbs{color:var(--muted);font-size:14px}
.crumbs{margin:0 0 12px}
.crumbs a{color:var(--muted)}
.post h1{font:600 clamp(28px,4.4vw,40px)/1.2 var(--font-head);letter-spacing:-.02em;margin:0 0 12px}
.content{font-size:18px;line-height:1.7}
.content h2{font:600 25px/1.3 var(--font-head);margin:44px 0 14px}
.content h3{font:600 20px/1.35 var(--font-head);margin:32px 0 10px}
.content p,.content ul,.content ol{margin:0 0 18px}
.content li{margin-bottom:6px}
.content blockquote{margin:28px 0;padding:18px 24px;background:var(--soft);border-radius:var(--r-sm);border-left:4px solid var(--blue)}
.content blockquote p{margin:0}
.content code{font-size:.9em;background:var(--soft);padding:1px 6px;border-radius:6px}
.table{overflow-x:auto;margin:0 0 24px;border:1px solid var(--line);border-radius:var(--r-sm)}
table{border-collapse:collapse;width:100%;font-size:16px}
th,td{border-bottom:1px solid var(--line);padding:12px 14px;text-align:left;vertical-align:top}
tr:last-child td{border-bottom:0}
th{font-weight:700;background:var(--soft)}
.toc{background:var(--soft);border-radius:var(--r-sm);padding:18px 22px;margin:28px 0;font-size:16px}
.toc p{margin:0 0 6px;font-weight:700}
.toc ol{margin:0;padding-left:20px}
.post .cta{padding:32px}

/* подвал */
.foot{margin-top:80px;padding:32px 0 40px;color:var(--muted);font-size:14px}
.foot p{margin:0 0 6px}

/* планшет */
@media (max-width:1000px){
  .conveyor,.stages{grid-template-columns:repeat(2,1fr)}
  .conveyor li:last-child,.stages li:last-child{grid-column:span 2}
}
@media (max-width:960px){
  .hero-grid,.offer,.proof-head,.calc,.report-grid,.final,.fit{grid-template-columns:1fr}
  .cases3,.needs,.formats{grid-template-columns:1fr}
  .hero-visual{max-width:320px}
}
/* телефон */
@media (max-width:600px){
  body{font-size:16px}
  .top .wrap{padding-left:18px}
  nav{gap:14px;font-size:14px}
  nav .nav-home{display:none}
  .tile{padding:22px}
  .hero-grid{padding:30px 22px}
  .hero-visual{max-width:260px}
  .offer,.final,.cta{padding:30px 22px;gap:24px}
  .proof,.calc{padding:22px}
  .fit{gap:24px;padding:26px}
  .conveyor,.stages{grid-template-columns:1fr}
  .conveyor li:last-child,.stages li:last-child{grid-column:auto}
  .conveyor i{margin-bottom:12px}
  .faq summary{font-size:16px;padding:18px 48px 18px 20px}
  .faq details p{padding:0 20px 20px}
  .h2{margin:56px 0 18px}
  .post{padding:24px 18px}
  .content{font-size:17px}
}
/* города со скринами */
.section-lead{margin:-12px 0 20px;color:var(--muted)}
.cities{grid-template-columns:repeat(3,1fr);align-items:start}
.cities-total{display:flex;flex-direction:column;justify-content:flex-end;min-height:180px}
.cities-total b{font:600 clamp(40px,5vw,60px)/1 var(--font-head);letter-spacing:-.02em}
.cities-total span{font-weight:700;margin-top:8px}
.cities-total em{font-style:normal;font-size:14px;opacity:.85;margin-top:2px}
.city{padding:0}
.city[open]{grid-column:1/-1}
.city summary{list-style:none;cursor:pointer;padding:24px 28px;display:flex;flex-direction:column;min-height:180px}
.city summary::-webkit-details-marker{display:none}
.city-name{font-size:13px;font-weight:700;color:var(--sky-2);text-transform:uppercase;letter-spacing:.06em}
.city b{font:600 clamp(32px,3.6vw,44px)/1.1 var(--font-head);margin:auto 0 4px;background:var(--grad-btn);-webkit-background-clip:text;background-clip:text;color:transparent;letter-spacing:-.02em}
.city-meta{color:var(--muted);font-size:15px;margin-bottom:10px}
.city[open] .case-open::after{content:" ↑"}
.city img{width:calc(100% - 32px);margin:0 16px 16px;border-radius:var(--r-sm);border:1px solid var(--line)}
@media (max-width:960px){.cities{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.cities{grid-template-columns:1fr}.city summary,.cities-total{min-height:0}}
/* страницы городов */
.city-hero{grid-template-columns:1.5fr 1fr}
.city-case{background:var(--grad);color:#fff;border-radius:var(--r);padding:32px;display:flex;flex-direction:column;justify-content:flex-end;min-height:240px;box-shadow:0 16px 40px -20px rgba(86,128,233,.8)}
.city-case b{font:600 clamp(40px,5vw,60px)/1 var(--font-head);letter-spacing:-.02em}
.city-case span{margin-top:10px;opacity:.92;font-size:15px}
.city-offer{grid-template-columns:1.3fr 1fr}
.city-body{max-width:none;margin-top:16px}
.city-body .content{max-width:760px}
.city-shot{margin:8px 0 0}
.city-shot img{min-width:700px}
@media (max-width:960px){.city-hero,.city-offer{grid-template-columns:1fr}}
/* призывы внутри страницы */
.inline-cta{display:flex;flex-wrap:wrap;align-items:center;gap:12px 18px;margin:20px 0 0}
.inline-cta span{color:var(--muted);font-size:15px}
/* плавающая кнопка WhatsApp */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:20;display:flex;align-items:center;gap:8px;padding:12px 18px 12px 14px;border-radius:999px;background:#25d366;color:#fff;text-decoration:none;font-weight:700;font-size:15px;box-shadow:0 10px 30px -8px rgba(37,211,102,.7)}
.wa-float:hover{filter:brightness(1.05)}
.foot{padding-bottom:90px}
@media (max-width:600px){.wa-float span{display:none}.wa-float{padding:14px;right:14px;bottom:14px}.inline-cta .btn{width:100%;text-align:center}}
figure.chart{margin:28px 0}
figure.chart img{display:block;width:100%;height:auto;border-radius:18px;border:1px solid var(--line)}
figure.chart figcaption{margin-top:8px;font-size:.88rem;color:var(--muted)}